€35m to €120m a year
Biggest kit deals: Adidas and Nike dominate top ten - Man United ahead of Arsenal
Manchester United and Adidas have extended their cooperation until 2035 – the deal is said to be worth around £900 million (around €1.04 billion) from 2025 onwards. The current agreement, which has been in place since 2015, earns the English record champions €87.5m per season, while under the new deal it will be €104m. Man United are thus closing in on leaders Real Madrid, who also work with Adidas, and continue to rank ahead of Arsenal.
The 11 biggest kit deals - Manchester United ahead of Arsenal
10 Liverpool | Nike deal until 2025 | €35m a season
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Source: Sky Sports
10 Tottenham | Nike deal until 2033 | €35m a season
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Source: Calcio e Finanza
9 Juventus | Adidas deal until 2027 | €50.88m a season
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Source: Juventus
8 FC Bayern | Adidas deal until 2030 | €60m a season
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Source: Sport Bild
7 Chelsea | Nike deal until 2032 | €70m a season
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Source: Guardian
6 Man City | Puma deal until 2029 | €75m a season
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Source: Times
5 PSG | Nike deal until 2032 | €80m a season
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Source: ESPN
4 Arsenal | Adidas deal until 2030 | €85m a season
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Source: Calcio e Finanza
3 Man United | Adidas deal until 2025 | €87.5m a season
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Source: Times | Follow-up deal from worth €1.04bn from 2025 to 2035
2 Barcelona | Nike deal until 2028 | €105m a season
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Source: Marca
1 Real Madrid | Adidas deal until 2028 | €120m a season
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Source: Marca
The eleven biggest kit deals in football go to the ten sides with the ten most valuable squads and Juventus. As hardly any club communicates the exact volume of these contracts, this is largely unofficial information, as is the case with most transfer fees.
The fact that Juventus have been receiving almost €51m a season from Adidas since 2019 until 2027 is still due to Cristiano Ronaldo. During his spell in Turin, the Italian record champions were able to extend their contract with Adidas at a significantly improved rate – Ronaldo has been gone since 2021, but the income has remained.
Manchester United’s contract, which runs from 2025, is said to include a clause that allows Adidas to cut payments by 30% if the club misses out on the Champions League for two consecutive seasons. “The relationship between Manchester United and Adidas is one of the most iconic in world sport, forged through a shared commitment to style, flair and, most importantly, high performance,” Man United CEO Richard Arnold said. In 2015, Adidas replaced rival Nike on the Red Devils’ chest, who currently have Barcelona, PSG, Chelsea, Liverpool and Tottenham under contract, among others.
Man United, Barcelona & Co. - The highest average attendances in 2022/23
40 1. FC Kaiserslautern - Fritz-Walter-Stadion - Average attendance: 40,023
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Capacity: 49,850
Only league matches of European clubs were taken into account
39 Valencia - Mestalla - Average attendance: 40,405
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Capacity: 48,600
38 Werder Bremen - Weserstadion - Average attendance: 41,526
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Capacity: 42,100
37 Athletic Club - San Mamés - Average attendance: 41,539
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Capacity: 53,289
36 Aston Villa - Villa Park - Average attendance: 41,649
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Capacity: 42,682
35 Lazio - Olimpico di Roma - Average attendance: 43,567
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Capacity: 73,261
34 Galatasaray - NEF Stadyumu - Average attendance: 44,845
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Capacity: 52,223
33 Olympique Lyon - Groupama Stadium - Average attendance: 45,511
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Capacity: 59,186
32 RB Leipzig - Red Bull Arena - Average attendance: 45,554
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Capacity: 47,069
31 Napoli - Stadio Diego Armando Maradona - Average attendance: 45,866
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Capacity: 54,726
30 PSG - Parc des Princes - Average attendance: 46,136
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Capacity: 49,691
29 VfB Stuttgart - Mercedes-Benz Arena - Average attendance: 46,363
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Capacity: 60,449
28 Feyenoord - De Kuip - Average attendance: 47,500
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Capacity: 47,500
27 Rangers - Ibrox Stadium - Average attendance: 49,232
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Capacity: 50,987
26 1. FC Köln - RheinEnergieSTADION - Average attendance: 49,750
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Capacity: 50,000
25 Eintracht Frankfurt - Deutsche Bank Park - Average attendance: 49,981
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Capacity: 51,500
24 Real Betis - Benito Villamarín - Average attendance: 50,336
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Capacity: 59,378
23 Newcastle - St James' Park - Average attendance: 52,127
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Capacity: 52,338
22 Gladbach - Stadion im Borussia-Park - Average attendance: 52,453
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Capacity: 54,042
21 Liverpool - Anfield - Average attendance: 53,177
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Capacity: 54,074
20 Manchester City - Etihad Stadium - Average attendance: 53,249
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Capacity: 55,017
19 Hamburger SV - Volksparkstadion - Average attendance: 53,470
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Capacity: 57,000
18 Ajax - Johan Cruijff ArenA - Average attendance: 53,582
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Capacity: 55,600
17 Hertha BSC - Olympiastadion Berlin - Average attendance: 53,652
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Capacity: 74,649
16 Atlético - Civitas Metropolitano - Average attendance: 55,780
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Capacity: 68,456
15 Benfica - Estádio da Luz - Average attendance: 56,448
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Capacity: 65,000
14 Real Madrid - Santiago Bernabéu - Average attendance: 57,038
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Capacity: 81,044
13 Celtic - Celtic Park - Average attendance: 58,828
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Capacity: 60,832
12 West Ham - London Stadium - Average attendance: 58,990
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Capacity: 62,500
11 Arsenal - Emirates Stadium - Average attendance: 60,196
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Kapazität: 60,704
10 Schalke 04 - Veltins-Arena - Average attendance: 61,133
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Capacity: 62,271
9 Tottenham - Tottenham Hotspur Stadium - Average attendance: 61,620
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Capacity: 62,062
8 AS Roma - Olimpico di Roma - Average attendance: 62,022
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Capacity: 73,261
7 Olympique Marseille - Orange Vélodrome - Average attendance: 62,673
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Capacity: 67,394
6 AC Milan - San Siro - Average attendance: 71,868
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Capacity: 75,923
5 Inter Milan - San Siro - Average attendance: 72,655
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Capacity: 75,923
4 Man United - Old Trafford - Average attendance: 73,886
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Capacity: 74,879
3 Bayern Munich - Allianz Arena - Average attendance: 75,006
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Capacity: 75,024
2 Borussia Dortmund - Signal Iduna park - Average attendance: 81,219
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Capacity: 81,365
1 Barcelona - Spotify Camp Nou - Average attendance: 83,205
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Capacity: 99,354
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